In October, Miss Plastic Hungary 2009 was elected in Budapest for the first time. In this beauty contest young Hungarian women from age 18 on could participate, who had undergone at least one plastic surgery and more than Botox treatments or collagen injections.
With this competition, the organizers wanted to show the benefits of cosmetic surgery. "Cosmetic corrections did not necessarily have to be about oversized breasts, bulbous lips and skin stretched to near tearing point," said plastic surgeon Tamas Rozsos. "The goal is to achieve a perfect harmony of body and soul." It is believed that this event is not only an advertisement for cosmetic surgery but also a protest by women who were barred from conventional beauty contests because of the surgery.
Almost all 18 contestants had silicone breasts or new noses. One of them presented surgically modified toes. In the end, the 22-year-old blonde Urban Reka, who had breast surgery this year, won the competition. When asked whether she was planning further interventions, she responded with a clear no. As award she got an apartment in Budapest. First runner-up Edina Kulcsar who had a nose correction was given a new car.